In professional services, time is currency

In 2011, at an ad agency in New York, Glenn Rogers and Lars Gelfan bonded over Aeropress coffee and a shared frustration: why was planning such a headache? In an industry built on charging clients your team’s time, it was wild to see how many hours were wasted juggling schedules spreadsheets—that were neither scalable nor efficient. Teams were overallocated or overwhelmed (often both), and there wasn’t anywhere to reliably see everyone’s capacity. And so their passion for product was channeled into building Float. A fast, collaborative, cloud-based solution—that’s visual. A tool that gives you clear view of your team’s capacity, in real-time, to make better decisions when planning project work.